TO BE SPONSOR
To be Sponsor at Danzainfiera means make your business growing bigger with us, reaching extraordinary visibility. Endless opportunities of contacts with public are granted inside the most popular international event of this sector.
Hundreds of visitors take part every year: a target composed by professional buyer and young people (about 60% between 13 and 30 years), coming from Italy and abroad. A really interested audience which every company can reach planning special event, competitions, customized initiatives, etc...
Event’s campaign is based on national and international high-level partnerships with wide circulation media partners (web and press).
In past editions, Danzainfiera’s visibility has been boosted by hundreds of articles on mastheads like Panorama, Topolino, SportWeek, TV Sorrisi & Canzoni, Repubblica, Vanity Fair, Sette, Famiglia Cristiana, Viver Sani & Belli, Ragazza Moderna, Vero Salute, La Stampa, Barbie Magazine and Silhouette Donna.
Moreover, Danzainfiera in agreement with media partners like Radio Kiss Kiss, Donna Moderna, Cioè, Pop’s, Cosmopolitan, Starbene, La Nazione, Disney, Metro and many others, have realized many special marketing actions with sponsors (competitions, game shows, co-marketing agreements on social networks, etc..) involving different target’s sections.
Some shows taking place in Danzainfiera, have been broadcasted on national TV networks like RAI 1, RAI 2, RAI 3, RAI SAT Premium, Rai News, Rai Gulp, DISNEY CHANNEL, BOING!, ITALIA 1, TG COM Mediaset and Sky apart from many spots on radio channels like RDS, R101, Radio 105, RTL, Radio Montecarlo, Radio Italia and many others on local base.
Communication has been also expanded through a dynamic external marketing plan on entire national territory; especially with advertising on large banners, promotion on main dance on-line networks and focused marketing campaigns on world recognized social networks.
The biggest dance community in Italy
Danzanfiera official web site and main social networks are key tools to communicate with the biggest and most dynamic dance community in Italy.
Web site Danzainfiera.it achieved more than 540.000 displays by more than 62.000 unique visitors and about 100.000 in past year. Moreover ten or so millions contacts by newsletter should be added to this list, especially considering partnerships with MSN and Windows Live Messenger.
Social networks play certainly a key role: apart from Twitter and Google+, Facebook page go beyond 2,2 millions impressions, with over 54.000 Like to DIF’s profile. DIF’s pages on YouTube and Vimeo achieved more than 500,000 clicks on videos, and Instagram and Flickr over 70,000.
A sponsor can:
• join own brand to a successful event
• promote own image
• be protagonist for 4 days inside the most appreciated fair of dance sector
• get in direct contact with public attending
• interact with a wide on-line community
• be involved in a media plan reaching million of people
• meet people of the dance world
• create new communication strategies with media partners
• develop projects and co-marketing actions with other companies or organizations
• propose special events
• sponsor shows and prestigious initiative of high-level media impact
• be part of a dynamic and always increasing sector